Post by account_disabled on Dec 23, 2023 4:10:07 GMT -6
I am just providing information from big data tools, which are estimates and not a 100% reflection of reality. Just facts, figures and comments, but no “this is good” or “this is not good”. As I said, I don't work on this subject with any of these companies, I don't know their strategies or their objectives. Number of domains SEO Traffic Number of keywords Top Tags Branded traffic Domain authority: corresponds to the “trust” and “esteem” that Google places in it. It impacts positioning in Google results. Rating from 1 to 10, 1 for the site with the highest authority, 10 for the least. Number of domains: number of domains that send links.
SEO Traffic: Score from 1 to 10, 1 for the highest SEO traffic and 10 for the lowest Email Data SEO traffic. Does not take direct traffic into account. Number of keywords: number of queries for which the site appears in the first 100 results. Top Keywords: number of queries for which the site appears in the first 3 results. Branded traffic: share of the site's SEO traffic which is linked to queries containing its brand. These figures are not the official figures, since we do not have access to the back office or the analytics of these sites. They are not ours either. They come from Big Data tools, available online and accessible to everyone.
These are figures that are constantly evolving: new links are created, links are broken, new keywords are referenced or become less visible… What conclusions can we draw from these figures? When it comes to authority, the quantity of links is important, but the quality is key. Overall, a lot of work has been done on building inbound links. On average, 70% of traffic from search engines is brand-related. Only one site has less than 50% “branded” traffic. This may suggest that the SEO strategies implemented were based on netlinking and brand referencing rather than referencing based on customer needs. How do comparison sites manage their SEO? Insurer Average number of monthly searches 25,000 Since lynx is also a generic term, it is difficult to sort these queries between searches for the comparator and searches for the animal.
SEO Traffic: Score from 1 to 10, 1 for the highest SEO traffic and 10 for the lowest Email Data SEO traffic. Does not take direct traffic into account. Number of keywords: number of queries for which the site appears in the first 100 results. Top Keywords: number of queries for which the site appears in the first 3 results. Branded traffic: share of the site's SEO traffic which is linked to queries containing its brand. These figures are not the official figures, since we do not have access to the back office or the analytics of these sites. They are not ours either. They come from Big Data tools, available online and accessible to everyone.
These are figures that are constantly evolving: new links are created, links are broken, new keywords are referenced or become less visible… What conclusions can we draw from these figures? When it comes to authority, the quantity of links is important, but the quality is key. Overall, a lot of work has been done on building inbound links. On average, 70% of traffic from search engines is brand-related. Only one site has less than 50% “branded” traffic. This may suggest that the SEO strategies implemented were based on netlinking and brand referencing rather than referencing based on customer needs. How do comparison sites manage their SEO? Insurer Average number of monthly searches 25,000 Since lynx is also a generic term, it is difficult to sort these queries between searches for the comparator and searches for the animal.